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Case study — Building materials · 2025
Simple Solutions × Lion Cement
Lion Cement
Every claim, made visible.
A CGI campaign for AVI Cement that turns every product claim into something you can see, plus packaging renders for the Lion range.
Building materials · 2025
Lion Cement
Every claim, made visible.
Our role
Concept, CGI films, stills, packaging.
The brief
Strength, durability and resistance are hard to show in a photograph of a cement bag. AVI Cement needed every claim for its Lion brand turned into something you could see.
CGI films
Campaign stills
Packaging
What we made
— Drop-test hero sequence in a branded concrete lab
— Chemical, rust and termite resistance films
— Eco-friendly film with living walls
— Superior bonding film
— Bag packshots and stacks for packaging and print
In numbers
5,300+
Frames rendered
5
Claims filmed
100%
CGI, no crew
Campaign stills
The tests · drop, termite, pipes
Details
Packaging
© 2026 Simple Solutions. A studio by Khetpal.
3D · Apps · Software